Custom STËLZ carry tray combines smart design, easy handling, brand visibility, and efficient event beverage transport.
When STËLZ, one of the best-known Dutch brands in the ready-to-drink market, approached us with a unique packaging challenge, the objective was clear: to develop a practical carrying solution that enhances the consumer experience at festivals, concerts, sporting events, outdoor events, parties and other busy venues.
The result is a custom-designed corrugated cardboard carry tray for STËLZ that combines practical ease of use with strong brand presentation. At Europe Packaging, we believe packaging should continue to create value for a brand even after the moment of purchase. This project perfectly demonstrates how smart structural packaging design can not only solve a practical challenge but also serve as a powerful marketing tool.
The carry tray is produced from high-quality corrugated cardboard and flexographically printed. This combines high-quality print results with the strength required in busy event environments. Despite its lightweight construction, the carrier comfortably holds six cans, plastic glasses or cups, allowing consumers to carry multiple drinks easily in a single trip.
Designed for Different Cans and Cups
One of the main challenges of this project was developing a carry tray suitable for a variety of beverage containers.
The specially designed openings at the top accommodate different diameters of cans and cups while keeping the drinks securely in place. This significantly reduces the risk of drinks tipping over or spilling as consumers move through crowded venues.
Whether at a music festival, sporting event, corporate event, trade show, hospitality venue or private party, the carrier allows consumers to safely and comfortably transport multiple STËLZ drinks — or a combination of cans and cups.
Quick to Assemble During Busy Events
Another important feature of the carry tray is its quick assembly from a flat-packed format.
The carriers can be supplied flat, minimizing the amount of space required during transport and storage. When needed, they can be assembled quickly and easily.
This is particularly important during busy events, where beverage suppliers, hospitality teams and bar staff may need to prepare large quantities of carry trays within a short period of time.
The combination of efficient storage and rapid assembly makes this solution particularly well suited to the fast-paced events and hospitality industries.
Comfortable to Carry
Ease of use was another key consideration during the structural design process. Integrated ergonomic finger openings on both sides allow consumers to lift and carry the tray naturally and securely using both hands.
This simple yet effective solution makes serving and carrying drinks easier for both vendors and consumers. Instead of having to carry several individual drinks through a crowded venue, users can comfortably transport up to six drinks in a single carrier.
From STËLZ Packaging to Mobile Advertising
Beyond functionality, the STËLZ project demonstrates the important role packaging can play as a communication platform.
During the design process, careful consideration was given to every printable surface of the carry tray to maximize brand visibility. STËLZ's distinctive branding, colours, logos and graphic elements remain clearly visible as consumers carry the tray around an event.
As a result, the packaging does much more than simply transport drinks. The carry tray becomes a form of mobile advertising for STËLZ, continuously showcasing the brand in places where consumers gather.
At festivals and other large-scale events, where hundreds or even thousands of carry trays may be in use at the same time, this creates a valuable opportunity to increase brand visibility and reinforce STËLZ brand recognition throughout the venue.
Structural Packaging Design Built Around the Brand
As a manufacturer of custom offset- and flexo-printed packaging, Europe Packaging develops solutions that go far beyond traditional boxes.
Our expertise combines structural packaging design, material selection, production efficiency and high-quality printing to create packaging solutions tailored to the specific application and identity of each brand.
The STËLZ carry tray demonstrates how innovative corrugated packaging can simultaneously improve the consumer experience and increase brand visibility.
By combining ergonomic design, a strong E-flute construction, rapid assembly, flexible openings for different beverage formats and professional flexographic printing, we have developed a carry tray that is practical, eye-catching and perfectly suited to the modern events and hospitality industries.
Custom Beverage Packaging for Strong Brands
Whether you are looking for custom beverage carriers, can carriers, cup carriers, bottle boxes or wrap-around packaging, Europe Packaging works closely with beverage brands to transform ideas into high-quality, efficient packaging solutions.
The STËLZ project is a strong example of how the right packaging design can bring together functionality, ease of use, structural quality and brand communication in one smart solution — creating value for the beverage brand, the event organizer and, ultimately, the consumer.